3 things we can learn from The Balloon Museum - the real price of inflation

🎈Do you know how a balloon can help you reach more customers? 🎈

Here are 3 marketing ideas inspired by The Balloon Museum in London:

🎈 ‘The first taste is free!’
The first piece of art is bulging out from the entrance pillars to build intrigue and give a taster of what to expect inside. Along with giant screens pumping out music and visuals of what’s to come (if you buy a ticket 😉) and free ‘queuing umbrellas’ (it is London!) they’ve made the first step very easy to engage with.

How can you help your customers experience who you are and what you have to offer before they even know they were looking for you?

🎈🎈 ‘Digital meets physical’
Their Instagram is full of videos and images all building wonder and curiosity, it’s great seeing the use of AI image generation, reimagining what an inflatable London might look like.

Through CGI they’ve added balloon inspired art to well known London landmarks, meaning you know instantly who the target audience is and it will connect what customers have seen online to their first view of the museum itself. 👀

How might you use visuals to spark imagination in the digital arena to then connect with what your customers will see when they see you in person?

🎈🎈🎈'‘Diversity + Consistency = Sales’
There were posters, tube ads & busses all adorned with the same branding and messaging - with the exhibition only being open for a short period of time, they’ve done a great job of making sure people know it’s happening!

How can you use cross-platform marketing and consistent messaging to hit home what you’re selling, especially to the RIGHT people?

🎈Need some help? This is our jam, let’s chat! 🎈