‘STUDENTS

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we’re always on the look out for innovation and creativity from across the marketing landscape - why not share some of that treasure with you…

What the heck is Experiential Marketing (‘XM’)?
Darren Maylam Darren Maylam

What the heck is Experiential Marketing (‘XM’)?

If ‘Marketing' is 'the activity of promoting and selling products or services' - 'Experiential Marketing' (or 'XM) creates moments and spaces for people to engage with specific ideas, products or brands - its less about just being told about something and more about being shown.

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